Team
Meet the VASP Digital team
We're a group of strategists, developers, and marketers who know how to get results for local businesses. Every person here understands what it takes to turn searches into customers.
Meet the team
Strategists and developers who deliver
Semil Shah
Head of SEO
Head of SEO. Leads our search strategy, technical SEO and GEO/AEO work.
Semil Shah is Head of SEO at VASP Digital in London, Ontario. He leads search strategy for local, multi-location, eCommerce and SaaS businesses, combining technical SEO with GEO and AEO so clients show up in Google, AI Overviews, ChatGPT, Perplexity and Gemini. His work centres on technical audits (crawlability, schema, Core Web Vitals and site architecture), SOP-driven delivery and reporting that ties search to calls, leads and revenue rather than rankings alone. He was a regional winner of Google's SMB Heroes award for Business Innovation with Digital.
Profile
Paul Bouchard
SEO Strategist
Paul leads our team in developing cutting-edge optimization techniques in technical SEO and digital strategy.
Paul brings experience in technical SEO and digital strategy, and leads our team in developing cutting-edge optimization techniques.
Shubhan Sopariwala
Sr. SEO Strategist
Shubhan has deep expertise in technical and semantic SEO and combines data science principles with content marketing strategies.
A SEO strategist with deep expertise in technical and semantic SEO, Shubhan combines data science principles with content marketing strategies to deliver comprehensive search optimization strategies. His unique ability to analyze technical SEO parameters, understand semantic relationships, and translate data insights into effective content strategies has helped clients achieve sustainable organic growth.
Articles by Shubhan (14)
Alexander Thompson
Client Success Manager
Alex ensures smooth communication between our team and clients, with a background in customer success.
With a background in digital project management, Alex ensures smooth communication between our team and clients. His background in customer success helps deliver exceptional results while maintaining strong client relationships.
Amanda Thompson
Content Strategy Lead
Amanda helps clients create compelling content that ranks and specializes in local SEO strategies for Canadian businesses.
Amanda brings content marketing expertise to our team. Her background in journalism and digital publishing helps clients create compelling content that ranks. She specializes in local SEO strategies for Canadian businesses.
Certified partners and industry recognition
Trusted by Google and proven by results
What clients say
5.0 on Google · 5 reviews · Read our Google reviews →“Vasp Digital has been great to work with. They really know their stuff when it comes to SEO and took the time to understand our business and goals. Their approach was clear, honest, and tailored to what we actually needed. We’ve seen solid improvements in our search rankings and website traffic, and the results speak for themselves. Communication was always easy, and they were quick to explain things in a way that made sense. If you’re looking for a reliable SEO agency in London, Ontario that actually delivers, I’d definitely recommend Vasp Digital.”
Hiba Collection
Google review · Feb 2026
“We hired Vasp Digital to improve our website traffic and SEO rankings, and the results have been fantastic. Within a few months, we saw a noticeable increase in our online visibility and local leads. The team is responsive, knowledgeable, and genuinely committed to helping your business grow. I highly recommend this Canadian SEO agency!”
Monika Yadav
Google review · Jul 2025
Get in touch
Serving London, Ontario and the Greater Toronto Area
Hours
Mon–Fri, 9 AM–5 PM ET
Sat & Sun: Closed