Turn ad spend
into real leads
For clinics, contractors and service firms that live on enquiries: ads, landing pages and follow-up working as one system.
5.0 from 5 Google reviews (opens in a new tab)$1,199/month + setup
Campaigns built for inquiries
Lead generation ads turn your ad budget into qualified calls, form submissions, and booked consultations. We build campaigns that measure what matters—real business results.
Strategy
Lead generation ads are built for conversion, not just reach
Most ads chase impressions and clicks. Lead generation ads chase inquiries. We design campaigns that move people from awareness to action—calls, form submissions, and booked consultations.
Conversion-focused
Every element is designed to turn interest into an inquiry. Landing pages, forms, and ad copy all work together.
Your landing page, form and ad all say the same thing, so people who click know they're in the right place. We remove extra form fields, add click-to-call and test headlines until more visitors enquire.
Measurable results
You see exactly what each lead costs and where it came from. No vanity metrics, just real business outcomes.
Read morePackages
Lead generation system
Lead Generation System
For service businesses that depend on a steady flow of enquiries
+ $799 one-time setup · CAD, plus tax
3-month minimum, then month-to-month.
- Google + Meta lead campaigns together
- 1 high-converting landing page
- Lead forms connected to email/CRM with instant alerts
- Call tracking + cost-per-lead reporting
- Weekly optimisation + monthly review call
Best for contractors, home services, clinics and law firms. Ad spend is paid directly to Google/Meta.
Choose Lead Generation SystemAll prices in CAD, plus applicable taxes. Ad spend (where relevant) is paid directly to the platform.
Free audit
What you get in your free lead generation audit
Find out where your leads leak between the ad click and the phone call.
- Funnel map: ad → landing page → form/call → follow-up
- Tracking check: calls, forms and cost per lead
- Landing page conversion review
- Lead response check: how fast and how enquiries are followed up
- Channel mix: which mix of Google and Meta fits your market
- A cost-per-lead improvement plan
Delivered as a short PDF report + a 10-minute video walkthrough, within 3 business days.
lead generation audit report
- Call trackingFix first
- Landing page conversionNeeds work
- Lead response timeNeeds work
- Cost per leadNeeds work
Request your free lead generation audit
Conversion
Landing pages and form flow designed to convert
A good landing page removes friction. Simplified forms, clear offers, and strong CTAs guide prospects to take action without hesitation.
Every lead is tracked and reported
Call tracking, form attribution, and follow-up systems ensure nothing falls through the cracks. You see exactly where each inquiry came from and what it cost.
How it works
How we turn clicks into leads
We don't set campaigns and forget them. We test ad creative, refine targeting, and improve landing pages based on real performance data.
01
Split testing
We adjust audience targeting based on which segments produce the best quality leads and lowest costs.
02
Creative testing
We continuously test new ad layouts, headlines, and call-to-action designs to maximize conversion rates.
03
Lead qualification
We refine form questions and questionnaires to pre-screen inquiries and ensure high-quality leads.
04
Transparent reporting
Monthly reports show exactly what's working, what's not, and what we're doing to improve results.
Best fit for service businesses
Lead generation ads work best for businesses that sell services and rely on qualified inquiries. Select your industry to see how it works.
More patient inquiries and consultations
Clinics need a steady flow of new patient inquiries. Lead generation ads target people actively searching for your services and convert them into appointment requests and calls.
How we build lead generation campaigns
Three core elements work together to turn ad spend into inquiries
Targeted ads that reach ready buyers
We build campaigns that speak to people actively searching for your services, not just anyone in your area.
Landing pages built for conversion
Custom landing pages remove distractions and guide visitors straight to your offer. Every element serves one purpose.
Strategic offers that people respond to
Whether it's a free consultation, lead magnet, or booking link, the offer is designed to get a commitment.
We pick one offer people will act on — a free quote, consultation, inspection or booking — and build the page, form and follow-up emails around it, so every lead gets a fast reply.
Lead forms on Google and Meta
Both Google and Meta let people send you their details without leaving the ad. That removes a step, but it changes who fills in the form. We set these up so you get more enquiries without filling your inbox with people who don't remember asking.
Google lead form assets
A lead form attached to your search, YouTube or Performance Max ads. Someone taps it, sees your offer and submits a short form, with some details pre-filled from their Google account. Because they came from a search, intent is usually higher than on social. We connect the form to your CRM or email so leads don't sit inside Google Ads waiting to be downloaded.
More on running the campaigns themselves: Google Ads management.
Meta instant forms
Forms that open inside Facebook or Instagram. Name, email and phone are pre-filled, which makes them quick to submit. That's the upside and the risk. We choose between a "more volume" form and a "higher intent" form, which adds a review screen before submitting, based on what your sales team can handle.
More on Meta campaigns: Meta Ads management.
Qualifying questions
A good form asks one or two questions that matter to you: service needed, area, timeline or budget range. Multiple-choice questions keep it quick. They also let you sort and prioritize leads the moment they arrive.
When to use your own landing page instead
For bigger decisions, such as legal matters, renovations or treatment plans, people often want to read more before they enquire. A landing page with your reviews, photos and details can bring fewer but better leads. We often run both and compare cost per qualified lead, not just cost per lead.
Landing pages that turn clicks into enquiries
Your landing page is where most of the conversion happens. Each page we build or review covers:
If your whole site needs work, see web design and development.
- A headline that matches the ad the visitor just clicked
- One offer and one action: a free quote, consultation, inspection or booking
- A short form with only the fields you'll actually use
- A click-to-call button that stays visible on mobile
- Real photos, reviews and the areas you serve
- Fast loading on a phone, with no slow sliders or pop-ups in the way
- No main menu or links that lead visitors away from the form
- A thank-you page that confirms what happens next and fires conversion tracking
Call tracking
For many local businesses, the phone is the main lead source. If calls aren't tracked, half your results are invisible and the ad platforms optimize on incomplete data.
We set up call tracking so every call from an ad, or from your website after an ad click, is linked back to the campaign that drove it. On your site, dynamic number insertion shows a tracked number to ad visitors while everyone else sees your regular number, so your local listings stay consistent.
You can see which calls were answered, which were missed and how long they lasted. Calls over a minimum length can be counted as conversions in Google Ads and Meta, so the platforms learn to find more callers like them. Call recording is available where it suits your business; if it's switched on, callers hear a notice first.
CRM handoff and instant alerts
A lead that sits in an ad account or an inbox for hours goes cold. We connect every source to one place and make sure someone knows straight away.
One place for every lead
Google lead forms, Meta instant forms, landing page forms and tracked calls all flow into your CRM, a shared spreadsheet or your email. We connect common CRMs directly or through tools like Zapier.
Instant alerts
A new lead sends an email or text alert to the right person, with the details and the campaign it came from. No logging in to ad platforms to check.
Consent captured properly
Forms include clear consent wording, and consent is stored with the lead. Under Canada's Anti-Spam Legislation (CASL), you need consent before sending commercial emails or texts, so this matters for your follow-up. If you plan to nurture leads by email, our email marketing service can build those sequences.
Source tracking that survives the handoff
Each lead keeps its campaign, ad and keyword details (UTM tags and click IDs) as it moves into your CRM. That's what lets us report on which ads bring customers, not just form fills.
Lead quality, not just lead volume, in London, Ontario
Cheap leads aren't useful if nobody answers or nobody buys. We judge campaigns by how many leads turn into real opportunities for your business in London, the GTA or Southwestern Ontario.
A feedback loop with your team
We agree simple lead statuses with you, such as "booked", "quoted", "not a fit" or "spam". Your team marks leads, and we use that feedback to adjust targeting, forms and offers.
Sending results back to the platforms
Where your CRM allows, we import qualified leads and closed sales back into Google Ads and Meta. The platforms then optimize towards people who become customers, not just people who fill in forms.
Filtering spam and junk
Hidden spam traps, form validation and checks on landing page forms cut down on bots and fake submissions. On social forms, qualifying questions and the higher-intent form type help screen out casual clicks.
Location and service fit
Location targeting, service-area questions and clear wording in the ad ("serving London and area", "commercial only") help stop leads you can't serve before they cost you money.
Follow-up speed: what happens after the lead arrives
Ads bring the enquiry. How fast and how well you respond decides whether it becomes a customer. We help you set up a simple follow-up process, even if you don't have a sales team.
Step 1
Instant confirmation
The person gets an automatic email or text straight away, confirming you received their request and telling them what happens next.
Step 2
Alert to your team
The right person gets the lead details by text or email the moment it arrives, along with the service and area they asked about.
Step 3
First contact
Your team calls or replies as soon as possible, ideally while the person is still thinking about the problem. We help you script the first call around the offer in the ad.
Step 4
Missed calls and after-hours leads
Missed calls get a text-back so the caller knows you'll be in touch. Leads that come in after hours get a clear message about when you'll call.
Step 5
Follow-up sequence
People who don't answer get a short series of follow-ups by phone, email or text, spaced over a few days, within the consent they gave.
Step 6
Review together
In our monthly review, we look at response times and outcomes alongside the ad data, so we can see where leads drop off and fix it.
See how many enquiries your current setup could be missing. We'll walk through it in your free audit. Get my free lead generation audit
Related services
Paid ads overview
See all our paid advertising services in one place.
Read more about Paid ads overviewGoogle Ads
Search, Performance Max and Local Services Ads for people looking for your service right now.
Read more about Google AdsEmail marketing
Nurture sequences that follow up with leads who aren't ready to book yet.
Read more about Email marketingLead generation questions
Answers about the Lead Generation System, ad spend, tracking and results.
Book a free strategy callMost ad campaigns stop at the click. Our Lead Generation System covers the whole path: ads on Google and Meta, a dedicated landing page, lead forms that alert you instantly, and cost-per-lead tracking so enquiries don't slip through the cracks. The goal is booked calls and quotes, not just traffic.