How much should I spend on ads?

It depends on your industry, area and how many leads you want. We'll recommend a starting budget based on what clicks cost in your market, and you stay in control of it. Because you pay Google or Meta directly, you always see exactly where your money goes.

When do leads start coming in?

Ads can start bringing in clicks and enquiries within days of launch. The first few weeks are about learning which keywords, audiences and ads work best, so results usually improve over the first few months as we refine things.

Google or Meta, which one?

Google Ads reaches people who are actively searching for your service, which suits urgent or high-intent needs. Meta Ads (Facebook and Instagram) reach people based on interests and location, which suits building demand and visual offers. Many businesses do best with both, and we'll recommend where to start.

What do you actually handle?

We handle account setup, conversion tracking, keyword and audience research, ad copy, landing page advice, daily budget checks and ongoing optimization. You approve the plan and ads before anything goes live.

How often do I see reports?

You get a monthly report showing spend, clicks, leads, cost per lead and what we changed. You can also ask for updates anytime, and you always keep access to your own ad accounts.

Who owns the ad accounts?

You do. We set up or work inside accounts in your business's name, so your data and history stay with you if you ever leave.

Can you guarantee a number of leads?

No. Results depend on your offer, budget, competition and how quickly enquiries are followed up. We'll share realistic expectations and focus on lowering your cost per lead over time.

Is there a long-term contract?

Ads management plans have a 3-month minimum, which gives campaigns time to learn and improve. After that, you're month to month.

Paid Advertising

Paid ads that
generate
qualified leads

For businesses that need enquiries now, not in six months: Google and Meta ads managed by cost per lead.

Get my free ads audit See packages

5.0 from 5 Google reviews (opens in a new tab)Plans from $499/month + setup

Why

Paid ads work faster than organic alone

Organic search takes months to build. Paid ads put you in front of customers today. You control the budget, the audience, and the message. Every click is tracked, every lead is counted.

Faster

Organic takes time. Paid ads put you in front of customers today.

Measurable

Target by location, intent, and behavior. No wasted spend on wrong audiences.

Packages

Paid advertising packages

Launch suits a first campaign. Growth suits more services, more areas or a bigger ad budget.

Lead Generation System

For service businesses that depend on a steady flow of enquiries

$1,199/month

+ $799 one-time setup · CAD, plus tax

3-month minimum, then month-to-month.

Google + Meta lead campaigns together
1 high-converting landing page
Lead forms connected to email/CRM with instant alerts
Call tracking + cost-per-lead reporting
Weekly optimisation + monthly review call

Best for contractors, home services, clinics and law firms. Ad spend is paid directly to Google/Meta.

Choose Lead Generation System

Meta Ads Management

For local businesses selling to people nearby on Facebook and Instagram

$599/month

+ $399 one-time setup · CAD, plus tax

3-month minimum, then month-to-month.

Pixel + Conversions API setup
Local, lookalike & retargeting audiences
4 ad creatives/month
Bi-weekly optimisation
Monthly report

We recommend at least $1,000/month ad spend, paid directly to Meta.

Choose Meta Ads Management

Google Ads Launch

For ad spend up to $3,000/month

$499/month

+ $499 one-time setup · CAD, plus tax

3-month minimum, then month-to-month.

Account + conversion tracking setup (GA4, calls, forms)
Keyword research + up to 2 search campaigns
Ad copy, extensions & negative keywords
Bi-weekly optimisation
Monthly report

Flat fee — not a percentage of ad spend. Ad spend is paid directly to Google.

Choose Google Ads Launch

Google Ads Growth

For ad spend of $3,000–$10,000/month

$899/month

+ $499 one-time setup · CAD, plus tax

3-month minimum, then month-to-month.

Everything in Launch
Performance Max, remarketing & Local Services Ads
Up to 5 campaigns + A/B ad testing
Weekly optimisation + landing-page recommendations
Monthly review call

Flat fee — not a percentage of ad spend. Ad spend is paid directly to Google.

Choose Google Ads Growth

All prices in CAD, plus applicable taxes. Ad spend (where relevant) is paid directly to the platform.

Platforms

Where your ads run

Choose the right channel for your audience

Google

Google Ads for search and discovery

Reach customers actively searching for your service

Meta Ads for awareness and targeting

Build brand awareness and reach specific audiences

Lead

Lead generation campaigns built to convert

Capture leads directly from your ads

How it works

Targeting, landing pages and reporting

Targeting
Reach the right people at the right time
We target by location, behavior, and intent. Your ads show to people most likely to become customers. Geo-targeting keeps your budget focused on your service area. Custom audiences mean no wasted clicks. High-intent keyword placement triggers ads only for real searches. Geographic bounding keeps budget in your service area. Negative keywords filter out job-seekers and info-queries.
Targeting
Conversion
Landing pages built to convert clicks
Your ad is only half the battle. A landing page matched to your message and optimized for conversion turns clicks into qualified leads. We design fast, mobile-friendly pages with clear forms and focused CTAs that guide visitors toward action. Single-topic conversion layouts with zero leaks. Mobile fast loading to prevent drop-off rates.
Landing page support
Reporting
Know exactly what's working with real data
Every click, call, and conversion is tracked and reported. We show you the numbers that matter—cost per lead, conversion rate, and actual ROI—so you know your ads are working hard for your business.
Get my free ads audit
Reporting

5.0 on Google · 5 reviews · Read our Google reviews →

Free audit

What you get in your free ads audit

Find the wasted spend and the missed leads in your Google and Meta ads.

Conversion tracking check: are calls and forms counted correctly?
Wasted spend: search terms and keywords that cost money and never convert
Campaign structure, audiences, match types and negative keywords
Ad copy, creative and extensions/assets review
Landing page check: speed, message match, form and click-to-call
Quick wins you can apply this week

Not running ads yet? We give you a launch plan instead: keywords or audiences, budget range and campaign structure.

Delivered as a short PDF report + a 10-minute video walkthrough, within 3 business days.

ads audit report

Conversion trackingFix first
Wasted spendNeeds work
Landing page speedNeeds work
Ad copyGood

Sample — your audit is based on your own site

Everything included in paid ads management

Paid ads work when the research, the setup and the follow-through are all done properly. Here is the full list of what we handle across Google, Meta and lead generation campaigns. The platform pages go deeper on each one.

Paid ads audit

Before we change anything, we look at what you already have. We check tracking, wasted spend, campaign structure and landing pages, and tell you what to fix first. If you are not running ads yet, you get a launch plan instead.

Competitor and market research

We look at who else is bidding in your area, what they offer and how their ads read. That shows us where you can stand out on price, speed, guarantee or service area, and where the competition is too expensive to fight head-on.

Keyword and audience research

For search ads, we find high-intent and long-tail keywords, plus the negative keywords that keep job-seekers and "how to" searches out. For social ads, we build audiences from location, interests, your customer lists and your site visitors.

Campaign setup and management

We build the campaigns, write the ads and set the budgets and bids. Then we keep managing them: adding negatives, moving budget to what works and pausing what doesn't.

Google Ads and Microsoft Advertising

Search, Performance Max, Shopping, Local Services Ads, YouTube and display remarketing. Where it makes sense, we mirror your best search campaigns in Microsoft Advertising (Bing) to reach searchers Google misses.

Facebook and Instagram ads

Campaigns for awareness, traffic, leads and sales, with local, lookalike and retargeting audiences. We set up the Meta pixel and Conversions API so results are measured properly.

How we run paid ads campaigns

Every account follows the same five stages. The speed of each stage depends on your budget, your market and how much data the campaigns collect.

Step 1
Discovery and goal setting
We start with your business, not the ad platform. Which services make you the most money? What is a lead worth to you? What area do you serve, and when are you busiest? We agree on the numbers that define success, such as cost per lead or cost per booked job.
Agreeing the goals and numbers that define success
Step 2
Market and audience research
We research keywords, competitors and audiences, and check your website and tracking. If your landing page or tracking isn't ready, we fix that first. Spending money before you can measure results is an easy way to waste a budget.
Researching keywords, competitors and audiences
Step 3
Campaign setup and launch
We build the campaigns, ads, audiences and landing pages, then connect conversion tracking for calls and forms. Everything is tested before launch so the first lead is counted correctly.
Building campaigns and connecting conversion tracking
Step 4
Optimization and scaling
Early on, we watch search terms, audiences and lead quality closely. We add negative keywords, adjust bids, refresh creative and move budget towards the campaigns that bring real enquiries. Once something works steadily, we scale it up carefully.
Optimizing campaigns and moving budget to what works
Step 5
Reporting and strategy reviews
Each month you get a clear report and a short summary of what changed and why. We use these reviews to plan the next round of tests, seasonal pushes or new services to advertise.
Monthly reporting and strategy reviews

Industries we run paid ads for

E-commerce

Shopping and Performance Max campaigns for product searches, plus Meta catalogue and retargeting ads for people who browsed but didn't buy.

Law firms and professional services

High-intent search campaigns for practice areas, tight negative keyword lists, and careful ad wording that follows advertising rules for your profession.

Clinics and healthcare

Search and social campaigns for dental, physio, chiropractic and medical clinics. Google and Meta both have health-related ad policies, so we write ads and target audiences with those rules in mind.

Home services and contractors

Local Services Ads, tightly geo-targeted search campaigns and seasonal budgets for plumbers, HVAC, roofers, landscapers and other trades.

Real estate

Listing and seller-lead campaigns on Meta and Google. Housing ads fall under Meta's Special Ad Categories, which limit some targeting options, so we plan campaigns around that from the start.

B2B and software

Search and remarketing campaigns built around demo requests, trials and quote forms, with longer follow-up sequences for longer sales cycles.

Why businesses in London, Ontario choose VASP for paid ads

We are a local agency at 777 Apricot Dr in London, Ontario, working with businesses here and across the GTA and Southwestern Ontario since 2019.

We measure before we spend

Every new account starts with an audit and competitor research. If tracking is broken or the landing page won't convert, we tell you before you put more money into clicks.

Flat monthly fees, not a cut of your ad spend

Our management fees are flat. We don't earn more when you spend more, so our advice on budget is about results, not commission. Your ad spend is paid directly to Google or Meta, in your own accounts.

Reports you can actually read

You see spend, leads, cost per lead and what we changed that month. No vanity metrics and no jargon. If something isn't working, we say so.

One team for ads, pages and tracking

The people running your campaigns also build your landing pages and set up your tracking. Nothing gets lost in a handoff between agencies.

We know the local market

London has its own rhythms: student move-in and move-out, seasonal demand for trades, and busy periods for clinics and restaurants. We plan budgets and messages around the calendar your customers actually live by.

You talk to the person doing the work

Questions go straight to your strategist, not through an account manager relay. You get plain-English answers from someone who knows your account.

Get my free ads audit

Related services

SEO

Paid ads bring leads now. SEO builds the organic traffic that keeps coming after you stop paying for clicks.

Local SEO

Rank in the Google map pack alongside your ads, so searchers see you twice on the same page.

Web design and development

Fast, conversion-focused websites that make every paid click count.

Social media marketing

Organic content that builds trust with the same audiences your Meta ads reach.

Answers

Get clarity on paid ads, budgets, and what to expect.

Book a free strategy call

Management fees depend on the platform: Google Ads Launch is $499/mo + $499 setup, Google Ads Growth is $899/mo + $499 setup, Meta Ads is $599/mo + $399 setup, and our Lead Generation System is $1,199/mo + $799 setup (all + HST). Your ad spend is separate and is paid directly to Google or Meta. Plans have a 3-month minimum, then run month to month.

Paid ads that generate qualified leads

Paid ads work faster than organic alone

Faster

Measurable

Paid advertising packages

Lead Generation System

Meta Ads Management

Google Ads Launch

Google Ads Growth

Where your ads run

Google Ads for search and discovery

Meta Ads for awareness and targeting

Lead generation campaigns built to convert

Targeting, landing pages and reporting

Reach the right people at the right time

Landing pages built to convert clicks

Know exactly what's working with real data

What you get in your free ads audit

Request your free ads audit

Everything included in paid ads management

Paid ads audit

Competitor and market research

Keyword and audience research

Campaign setup and management

Google Ads and Microsoft Advertising

Facebook and Instagram ads

Lead generation campaigns

Landing pages and conversion rate optimization

A/B testing

Conversion tracking and custom reporting

How we run paid ads campaigns

Discovery and goal setting

Market and audience research

Campaign setup and launch

Optimization and scaling

Reporting and strategy reviews

Industries we run paid ads for

E-commerce

Law firms and professional services

Clinics and healthcare

Home services and contractors

Real estate

B2B and software

Why businesses in London, Ontario choose VASP for paid ads

We measure before we spend

Flat monthly fees, not a cut of your ad spend

Reports you can actually read

One team for ads, pages and tracking

We know the local market

You talk to the person doing the work

Related services

SEO

Local SEO

Web design and development

Social media marketing

Answers

Paid ads that
generate
qualified leads