VASP Insights
Practical guides to SEO, Google Maps and AI search for Ontario businesses
Step-by-step articles written by the team that does the work every day. No fluff, no jargon.

Featured · AI & Beyond
How Should Digital Marketers Use Claude vs ChatGPT?
Compare Claude vs ChatGPT for content, SEO, social media, strategy, sales, PPC and pricing, and see which AI tool fits each marketing task.
Shubhan Sopariwala19 min readTable of contents
Free download
The Ontario Local SEO Checklist
32 checks to help more nearby customers find, trust and call your business
PDF · 5 pages · printable
Free download
How to Get Your Business Recommended by ChatGPT and Google AI
A practical guide for Ontario business owners
PDF · 7 pages · printable
Latest articles
14 articles
- Strategy

How Much Should a Small Business Spend on Marketing in 2026?
Shubhan Sopariwala27 min read - SEO

Technical SEO checklist for local business websites
Shubhan Sopariwala4 min read - SEO

On-page SEO: how to optimise a service page that ranks and converts
Shubhan Sopariwala4 min read - SEO

Content strategy and internal linking for local businesses
Shubhan Sopariwala4 min read - SEO

What a monthly SEO report should show you
Shubhan Sopariwala3 min read - SEO

What happens in the first six months of SEO
Shubhan Sopariwala3 min read

