Get your business in the news — and in front of Google
For local businesses with news, expertise or community work worth sharing: coverage that builds trust and authority.
5.0 from 5 Google reviews (opens in a new tab)$700 per campaign
Packages
Simple, transparent pricing
Digital PR
For businesses with news, expertise or community work worth sharing
CAD, plus tax
One-time payment at checkout. No ongoing contract.
- 1 newsworthy story angle
- Press release written + distributed
- Pitching to Canadian local, trade & industry media
- Coverage tracking + report
Coverage can’t be guaranteed — we guarantee the work: angle, writing, pitching, reporting.
Choose Digital PRAll prices in CAD, plus applicable taxes. Ad spend (where relevant) is paid directly to the platform.
What Digital PR does for a local business
Authority links you can't buy
Coverage on news and industry sites passes the kind of authority that moves rankings.
Trust
"As featured in" coverage helps customers choose you over a competitor.
AI mentions
News and trade sites are the sources AI tools quote. Coverage raises the chance you're named in AI answers.
Local reach
Local media puts your business in front of people in your own city.
Pairs well with
- Links & Citations — steady authority between PR campaigns
- GEO & AI Visibility — track whether coverage turns into AI mentions
Free audit
What you get in your free PR audit
Three story angles the media could cover about your business.
- 3 newsworthy story angles built around your business (data, local story or expert comment)
- The types of Canadian local, trade and industry outlets each angle fits
- Current brand mentions we can find online
- Quick wins: unlinked mentions we can turn into links
Delivered as a short PDF report + a 10-minute video walkthrough, within 3 business days.
PR audit report
- Story angle 1Good
- Outlet fitGood
- Unlinked mentionsNeeds work
- Brand mentions foundFix first
Request your free PR ideas
What a story angle is
Journalists don't cover businesses. They cover stories that their readers care about, and sometimes a business is the right source for one.
A story angle is the reason your news is worth reading today. "Local roofer offers free inspections" is an advert. "Ice dam calls jumped this February, and here's how London homeowners can check their attic" is a story. It's timely, useful to readers and gives a reporter something to quote.
Good angles usually have at least one of these: something new (data, a trend, a change), something local (a neighbourhood, a city issue, a community effort), or something useful (advice people need right now). Our job is to find that angle inside your business, then shape it so an editor can see the story in one line.
Story types that work for local businesses
You don't need a big announcement. Strong angles usually come from what you already know and do every day.
Data from your own jobs
Your bookings, quotes and service calls hold patterns nobody else can see: the most common furnace problems, how renovation budgets are changing, which months see the most break-ins. Turned into a short summary, that's original data reporters can cite.
Local guides
Guides to dog-friendly parks, what to check before buying an older home in a particular neighbourhood, or where to find accessible patios. They're useful to readers and naturally local, so community sites and local media are happy to share them.
Expert commentary
When something hits the news, such as a new bylaw, a heat wave or rising costs, reporters need someone who can explain it. We help you prepare quick, quotable comments and offer them while the story is still being written.
Seasonal tips
Every year, outlets run the same seasonal pieces: winterizing a home, safe summer driving, back-to-school health checks. A fresh, practical take from a local expert is easy for an editor to say yes to.
Community involvement
Fundraisers, sponsorships, free workshops and volunteer days are real local news. We help you tell the story with photos, quotes and the details editors need.
Not sure you have a story? Most businesses do. Send us your site and we'll suggest three angles. Get my free PR ideas
Where coverage comes from
Coverage for a local business rarely means national TV. It means the outlets your customers and search engines already trust.
Local news sites
City news sites, community papers and regional outlets cover local businesses, people and issues. A story here reaches nearby customers and often comes with a link.
Trade publications
Industry magazines, association newsletters and trade blogs reach your peers, suppliers and sometimes larger clients. They're highly relevant links for SEO.
Community sites
Neighbourhood blogs, BIA newsletters, event calendars and local social media pages share stories that matter to residents. They're smaller, but they're read by the people who live near you.
Podcasts
Local business and industry podcasts are always looking for guests with something useful to say. An interview builds trust with listeners, and the show notes often link back to you.
How a campaign runs in London, Ontario and beyond
Every campaign follows the same steps, whether the story is aimed at London, the GTA or a trade audience across Canada.
Step 1
Find the angle
We talk through your business, your data and what's in the news. Then we pitch you two or three angles and agree on one together.
Step 2
Gather the material
We collect what the story needs: numbers, quotes, photos and any background. If it's a data story, we check the figures with you so nothing is overstated.
Step 3
Write the release and the pitch
We write a press release for the record and a short, personal pitch for each type of outlet. You approve both before anything goes out.
Step 4
Pitch to the right people
We build a list of reporters, editors and producers who cover your topic or area, then pitch them directly. We also answer relevant journalist requests that fit your expertise.
Step 5
Follow up
Journalists are busy, so a polite follow-up with a new detail or a fresh hook often gets a second look. We handle the replies and set up any interviews.
Step 6
Track and report
We search for every article, link and mention the story earns, including pickups that appear weeks later, and send you a coverage report.
What we won't promise
PR is easy to oversell. Here's where we draw the line.
- We don't guarantee placements. Editors decide what runs, and anyone who promises coverage is usually selling paid placements.
- We don't sell paid "as seen on" badges. If we put an outlet's logo on your site, it's because they actually covered you.
- We don't use pay-to-publish press release sites and call it coverage.
- We don't invent data, quotes or customer stories. Every claim in your release must be something you can back up.
- We don't spam journalists with mass emails. Pitches go to people who cover your topic.
How PR supports SEO and GEO
A news article is one of the strongest signals a local business can earn. Links from real news and trade sites carry authority that's hard to get any other way, and they help your most important pages rank. Even a mention without a link tells search engines that a trusted source knows your business.
The same coverage matters for AI tools. ChatGPT, Gemini and Google's AI Overviews build answers from sources they consider reliable, and news and trade sites are high on that list. When you're named in those places, AI tools have something to draw on when someone asks for a recommendation in your field or city. Coverage doesn't guarantee a mention, but it puts your name where the answers come from.
PR works well alongside steady link building between campaigns, which is where Links & Citations comes in, and GEO tracking shows whether coverage turns into AI mentions. Your SEO plan makes sure the pages these links point to are ready to rank.
FAQ
Digital PR means getting your business mentioned in online news sites, blogs, local publications and industry outlets. Those mentions build trust with customers and often earn links that help your SEO. It's like traditional PR, but focused on the web.