How much should I budget for ad spend?

It depends on how much clicks cost for your keywords and area, which varies a lot by industry. We'll look at real cost-per-click data for your market and recommend a starting budget that can produce useful results. You can raise or lower it anytime.

How fast do results appear?

Your ads can show and get clicks within days of launch once Google approves them. The first few weeks are a learning period, and performance usually improves over the first few months as we cut wasted spend and focus on what converts.

What types of Google Ads do you run?

Launch focuses on Search campaigns, which show your ads when people search for your services. Growth adds Performance Max, remarketing and Local Services Ads where they make sense. We'll recommend what fits your goals and budget.

Can I pause or change my campaign?

Yes. You can pause, raise or lower your budget, or change what you're promoting at any time. Just let us know and we'll make the changes, usually within a business day.

Do you require a long-term contract?

Google Ads plans have a 3-month minimum so campaigns have time to learn and improve. After that, it's month to month.

How do you measure success?

We set up conversion tracking for calls, forms and bookings so we measure real leads, not just clicks. Monthly reports show spend, leads, cost per lead and what we changed.

How do you stop wasted spend?

We review search terms regularly and block irrelevant ones, set location targeting tightly around your service area, and adjust bids by time of day and device. This keeps your budget focused on people likely to become customers.

Will I own my Google Ads account?

Yes. The account is in your business's name and you keep full access and history, even if you stop working with us.

Google Ads Management

Get qualified
leads fast with
Google Ads

For service businesses that want calls from people searching right now, with every dollar tracked to a lead.

Get my free Google Ads audit See packages

5.0 from 5 Google reviews (opens in a new tab)Plans from $499/month + setup

Why Google Ads

Reach customers actively searching for your services

Google Ads puts your business in front of high-intent prospects. These are people searching right now for what you offer. You pay only for clicks, and we make sure every click counts.

Immediate visibility above organic results
Qualified leads from search intent matching
Full control over budget and campaign timing

Packages

Google Ads management

Launch suits a first campaign. Growth suits more services, more areas or a bigger ad budget.

Google Ads Launch

For ad spend up to $3,000/month

$499/month

+ $499 one-time setup · CAD, plus tax

3-month minimum, then month-to-month.

Account + conversion tracking setup (GA4, calls, forms)
Keyword research + up to 2 search campaigns
Ad copy, extensions & negative keywords
Bi-weekly optimisation
Monthly report

Flat fee — not a percentage of ad spend. Ad spend is paid directly to Google.

Choose Google Ads Launch

Google Ads Growth

For ad spend of $3,000–$10,000/month

$899/month

+ $499 one-time setup · CAD, plus tax

3-month minimum, then month-to-month.

Everything in Launch
Performance Max, remarketing & Local Services Ads
Up to 5 campaigns + A/B ad testing
Weekly optimisation + landing-page recommendations
Monthly review call

Flat fee — not a percentage of ad spend. Ad spend is paid directly to Google.

Choose Google Ads Growth

All prices in CAD, plus applicable taxes. Ad spend (where relevant) is paid directly to the platform.

Campaigns

Three ways to reach your customers

Each campaign type serves a different purpose in your lead generation strategy

Search ads

Appear at the top of Google search results when people look for your services.

Display ads

Build awareness across the web while people browse relevant sites and content.

Remarketing ads

Re-engage visitors who showed interest but didn't convert on your site.

How it works

How we run your Google Ads

Features
Instant Google visibility
Your ads appear at the top of search results the moment someone looks for your services. No waiting for rankings to build.
Features
Features
Pay only for real clicks
You're charged when someone actually clicks your ad, not for impressions or views. Every dollar goes toward potential customers.
Features
Features
Scale what works fast
Find a winning keyword or audience and increase your budget gradually while the cost per lead holds up.
Features
Intent
Capture leads from people actively searching
Google Ads reaches customers at the exact moment they're looking for what you offer. These aren't random clicks. They're people with intent, ready to take action. People searching for your exact services right now. Lower cost per lead through precise keyword targeting. Better conversion rates because of high buyer intent.
Search Intent
Conversion
Turn clicks into customers with proper tracking
A dedicated landing page and solid conversion tracking are what separate wasted ad spend from profitable campaigns. We build pages designed to convert and track every lead. Custom landing pages built to convert visitors into leads. Complete conversion tracking for calls, forms, and sales. Clear visibility into which ads and keywords generate real results.
Conversion tracking
Management
Continuous improvement through testing and data
We don't set campaigns and forget them. Every month we test new approaches, refine targeting, and adjust bids based on real performance data. You get detailed reports showing exactly what's working. Weekly optimization to improve lead quality and lower costs. A/B testing on ad copy, landing pages, and audience targeting. Monthly reports showing leads, cost per acquisition, and ROI.
Get my free Google Ads audit
Ad Management

5.0 on Google · 5 reviews · Read our Google reviews →

Free audit

What you get in your free Google Ads audit

Find the wasted spend and the missed leads in your account.

Conversion tracking check: are calls and forms counted correctly?
Wasted spend: search terms and keywords that cost money and never convert
Campaign structure, match types and negative keywords
Ad copy and extensions/assets review
Landing page check: speed, message match, form and click-to-call
Quick wins you can apply this week

Not running ads yet? We give you a launch plan instead: keyword list with estimated costs, budget range and campaign structure. Account access is requested after this form, by email, read-only. Never here.

Delivered as a short PDF report + a 10-minute video walkthrough, within 3 business days.

Google Ads audit report

Conversion trackingFix first
Search terms reportNeeds work
Negative keywordsNeeds work
Ad assetsGood

Sample — your audit is based on your own site

More Google Ads campaign types we manage

Search, display and remarketing cover a lot of ground. Depending on what you sell and where, these campaign types can do jobs that standard search ads can't.

Performance Max

One campaign that runs across Search, YouTube, Display, Gmail, Discover and Maps, with Google's automation picking where to show. It works best with solid conversion tracking and good creative. We feed it your best audiences and exclude brand terms where needed, so it finds new customers instead of taking credit for ones you already had.

Shopping campaigns

Product ads with an image, price and store name, shown right in the search results. They run from a product feed in Google Merchant Center. We clean up product titles, categories and feed errors, because the feed decides which searches your products appear for.

Local Services Ads

For trades and some professional services, these ads sit above regular search ads and can carry a "Google Guaranteed" or "Google Screened" badge. You pay per lead, not per click. We handle the profile, service areas and job types, and help you dispute leads that don't fit.

YouTube ads

Short video ads shown before or during YouTube videos, targeted by location, interests or people who already visited your site. Useful for building familiarity before someone searches. If you need the video itself, our video marketing team can produce it.

Microsoft Advertising (Bing)

Bing, Yahoo and DuckDuckGo search ads run through Microsoft Advertising. We can import your best Google search campaigns and adjust them, so you reach searchers on those engines without rebuilding from scratch.

Already running ads? We'll show you where the budget leaks, in plain English. Get my free Google Ads audit

Keyword research and negative keywords

Choosing keywords that bring buyers

We start with the services that make you money and the words customers actually type. "Emergency plumber London" and "how to fix a leaky tap" are very different searches, and only one of them should trigger your ad. We group keywords into tight themes so each ad group has ads and a landing page that match.

We use match types on purpose. Exact and phrase match give you control on your most valuable terms. Broad match can find new searches, but only once conversion tracking is reliable and Smart Bidding has data to work with.

Negative keywords that stop wasted spend

Negative keywords tell Google which searches should never show your ad. Common ones are "jobs", "salary", "free", "DIY", "course" and competitor names you don't want to bid on. We build a starting list before launch, then review your search terms report regularly and add new negatives as real searches come in.

Negative keywords are one of the simplest ways to cut wasted spend, and one of the most often skipped.

Ad copy and assets

Every ad group gets responsive search ads written for that theme, with your service area, offer and proof points. We add assets (formerly called extensions): sitelinks, callouts, call buttons, location and structured snippets. They make your ad bigger and give searchers more reasons to click.

Landing pages and A/B testing for Google Ads in London, Ontario

One page per offer

Sending ad clicks to your home page makes visitors hunt for what they searched for. We build or recommend a landing page for each main service, with a headline that matches the ad, your service area, a short form, a click-to-call button and reasons to choose you. It loads fast on a phone, because that's where most local searches start.

For bigger site work, see web design and development or our WordPress service.

Testing that changes one thing at a time

We test ad headlines, descriptions, offers and landing page elements such as the headline, form length and call to action. One change per test, run long enough to get a clear answer. The winner becomes the new baseline and the next test starts. Google Ads experiments let us test bidding and campaign changes on a share of traffic before rolling them out.

Local targeting

For businesses in London and across Southwestern Ontario, we set location targeting to people in or regularly in your service area, not just "interested in" it. We adjust bids by area and time of day, and plan budgets around seasonal demand.

Conversion tracking we set up

Google Ads can only optimize for what it can see. Before a campaign goes live, we make sure every real enquiry is counted, and only once.

Form submissions tracked through GA4 and Google Ads, with thank-you page or event-based tracking
Calls from ads using Google forwarding numbers, with a minimum call length so short calls don't count as leads
Calls from your website using a tracked number on the page
Clicks on phone numbers, booking buttons and email links on mobile
Enhanced conversions, which use hashed customer details from forms to improve measurement
Consent mode set up alongside your cookie banner
Offline conversion import from your CRM where possible, so Google learns which leads became paying jobs
Duplicate and test conversions removed, so the numbers in your report are real

Get my free Google Ads audit

How we launch and manage your Google Ads

Step 1
Audit or launch plan
If you have an account, we audit it. If you don't, we research keywords, estimated costs and competitors to build a launch plan and budget range.
Auditing your account or planning a launch
Step 2
Tracking first
We set up or fix conversion tracking for calls and forms before spending on new campaigns.
Conversion tracking set up before launch
Step 3
Build the account
Campaigns, ad groups, keywords, negatives, ads, assets and location settings, structured so each part can be measured on its own.
Building the Google Ads account
Step 4
Launch and watch closely
In the first weeks, we check search terms, spend and lead quality often and add negatives quickly.
Watching search terms after launch
Step 5
Optimize bids and budgets
Once there is enough conversion data, we move to the right bidding strategy and shift budget towards the campaigns and keywords that bring real leads.
Optimizing bids and budgets
Step 6
Test and expand
A/B tests on ads and landing pages, plus new campaign types such as Performance Max, remarketing or Local Services Ads when the basics are working.
Testing ads and landing pages
Step 7
Report and review
A monthly report with spend, leads, cost per lead and the changes we made, and a plan for the next month.
Monthly reporting and review

Related services

Paid ads overview

See how Google, Meta and lead generation campaigns work together.

Meta Ads

Reach people on Facebook and Instagram before they search, and retarget visitors from your Google Ads.

Lead generation ads

Lead forms, call tracking and CRM follow-up built around your Google campaigns.

Local SEO

Show up in the Google map pack as well as the ads, so you get clicks you don't pay for.

Questions

Everything you need to know about running Google Ads with VASP Digital.

Book a free strategy call

Google Ads Launch is $499/mo + $499 setup for ad spend up to $3,000/mo, with up to two search campaigns. Google Ads Growth is $899/mo + $499 setup for ad spend of $3,000 to $10,000/mo, with up to five campaigns, A/B testing and weekly optimization (both + HST). It's a flat fee, not a percentage of your spend, which is paid directly to Google.

Get qualified leads fast with Google Ads