Turn subscriber lists into revenue
For businesses with a customer list they barely use: emails that bring past customers back and turn enquiries into bookings.
5.0 from 5 Google reviews (opens in a new tab)Plans from $599/month
Problem
What email marketing solves for your business
Without a strategic email marketing program, you are leaving valuable revenue on the table. A targeted, automated email system nurtures leads and drives repeat business continuously.
Your emails go unopened
Your list is cold, open rates are below average, and your newsletters get ignored. You are missing out on one of the most cost-effective channels you can run.
You lack consistent automation
You aren't sending automatic welcome sequences, post-purchase flows, or abandoned cart emails that generate revenue on autopilot.
List growth has stalled
You don't have lead magnets or optimized signup forms to turn anonymous website traffic into engaged email subscribers.
Packages
Email marketing packages
Starting out? Essentials. Ready for more campaigns, automations and testing? Growth.
Email Essentials
CAD, plus tax
3-month minimum, then month-to-month.
- 2 campaigns/month (design, copy, sending)
- 1 automation (welcome or follow-up series)
- List clean-up + sign-up form setup
- Monthly performance report
Mailchimp, Klaviyo and similar — platform fees extra. CASL-compliant.
Choose Email EssentialsEmail Growth
CAD, plus tax
3-month minimum, then month-to-month.
- 4 campaigns/month
- Up to 3 automations (welcome, nurture, win-back / abandoned cart)
- Segmentation + A/B testing
- List-growth plan (lead magnet + pop-up)
- Monthly report + review call
Mailchimp, Klaviyo and similar — platform fees extra. CASL-compliant.
Choose Email GrowthAll prices in CAD, plus applicable taxes. Ad spend (where relevant) is paid directly to the platform.
Free audit
What you get in your free email marketing audit
Find the revenue hiding in your email list.
- List health: size, growth, sign-up forms, consent (CASL)
- Deliverability basics: SPF, DKIM, DMARC
- Campaign review: open rate, click rate, content, frequency
- Automation gaps: welcome, follow-up, win-back
- 3 quick-win campaign ideas
Delivered as a short PDF report + a 10-minute video walkthrough, within 3 business days.
email marketing audit report
- SPF / DKIM / DMARCFix first
- Welcome automationNeeds work
- Sign-up formGood
- Sending frequencyNeeds work
Request your free email marketing audit
What's included in our email services
We handle strategy, list segmentation, copywriting, deliverability, custom coding, and monthly performance reviews.
Email Strategy
Sales cycle mapping, campaign calendar planning, and audience target definition.
We map who's on your list, what they need to hear and when, then plan campaigns and automations around your sales calendar.
List Segmentation
Grouping subscribers by behavior, purchase history, and demographics.
We split your list by interest, location or customer stage, so people get emails that are relevant to them — which means more opens and fewer unsubscribes.
Copywriting & Design
Writing compelling copy and designing fully mobile-responsive layouts.
Every email is written and designed for you: a clear subject line, mobile-friendly layout and one main call to action.
Automated Sequences
Setup welcome flows, cart recovery systems, and targeted lead nurturing sequences.
Welcome, follow-up, win-back and abandoned-cart emails that run on their own once they're set up.
Newsletter Management
Designing, scheduling, and executing regular content updates and promotions.
A regular newsletter planned, written, sent and reported on, so your customers keep hearing from you without it taking your time.
Deliverability Setup
Configuring SPF, DKIM, and DMARC properties to bypass email spam filters.
We set up SPF, DKIM and DMARC and keep your list clean, so your emails land in the inbox instead of spam. Consent follows Canada's anti-spam law (CASL).
Our 9-Step Email Process
A thorough strategy to make sure every email sent lands in the inbox and drives clicks.
Business Audit
Reviewing existing platforms, list health, and subscriber patterns.
Strategy Mapping
Setting list targets, campaign ideas, and sequence plans.
List Segmentation
Structuring your subscriber list into target segments.
Copy & Email Design
Drafting campaign copy and creating responsive layouts.
Automation Setup
Building triggers and automated sequences inside the CRM.
Quality Assurance
Testing templates across mobile platforms and inbox providers.
Campaign Launch
Executing broadcasts and activating automated triggers.
Performance Tracking
Reviewing open rates, clicks, unsubscribes, and email revenue.
Ongoing Optimization
A/B testing hooks, cleaning subscriber lists, and optimizing sequences.
Why local businesses choose VASP Digital
London market expertise
Deep understanding of London, Ontario demographics and local business landscape.
Focus on real revenue
We track and optimize for booked calls, sales, and ROI, not just opens.
Custom strategies
No cookie-cutter templates — every campaign is tailored to your brand goals.
Full end-to-end management
We handle copy, design, deliverability, coding, and optimization.
Transparent data reporting
Monthly performance reviews showing exactly how much email revenue was generated.
Flexible scaling solutions
Email programs that grow dynamically as your list and requirements scale.
What email marketing is built to do for local businesses
E-commerce brands
Recover abandoned carts
Automated cart-recovery sequences
Professional services
Book more calls
Structured lead-nurture flows
Local retail
Bring back past customers
Post-purchase emails that bring people back
More of what's included
The cards above cover strategy, segmentation, copy, automation, newsletters and deliverability. These are the other parts of the job we handle for you.
Platform set-up and migration
We work in Mailchimp, Klaviyo and other major platforms. If you're starting fresh, we help you pick the one that fits your size and budget. If you're moving, we bring over your contacts, consent records, tags and templates so nothing gets lost.
Sign-up forms and list growth
We add sign-up forms and pop-ups to your website and connect them to your email platform. Each form says clearly what people are signing up for, which keeps you on the right side of CASL and keeps your list clean.
Tracking and reporting
We connect your email platform to Google Analytics and, for online stores, to your sales data. Your monthly report shows opens, clicks, unsubscribes and, most importantly, the enquiries and sales email brought in.
Testing before every send
Every campaign is checked on phones and desktop and in the main inbox providers. We click every link, check the "from" name and preview text, and send test copies before anything goes to your list.
Email marketing and CASL: what businesses in London, Ontario need to know
Canada's Anti-Spam Legislation (CASL) applies to commercial email sent to or from Canada. It's stricter than the US rules many email platforms are built around, so it's worth getting right from the start. Every program we set up follows it.
In plain English, CASL asks for three things.
1. Consent. You need permission before you send a commercial email. Express consent is when someone actively opts in, for example by ticking an unticked box on your sign-up form. Implied consent can come from an existing business relationship, such as a recent purchase or enquiry, but it expires after a set period. We record how and when each person joined your list so you can show it if you're ever asked.
2. Identification. Every email has to say who it's from and include a way to contact you, such as your business mailing address.
3. A working unsubscribe. Every email needs a simple way to opt out, and opt-outs have to be honoured quickly. We set this up so unsubscribes sync automatically across your forms and platform.
Bought or scraped lists don't meet CASL, so we don't use them. We grow your list the slow, reliable way: sign-up forms, in-store sign-ups with consent, and lead magnets your customers actually want.
This is a plain-language summary, not legal advice. The CRTC's CASL guidance (linked in our sources) has the full detail.
How we keep your emails out of spam
Good content doesn't matter if your emails land in the junk folder. Gmail and Yahoo now require bulk senders to authenticate their email and make unsubscribing easy. This is what we check and set up:
- SPF: tells inbox providers which services are allowed to send email for your domain.
- DKIM: adds a digital signature so providers can confirm the email really came from you and wasn't changed.
- DMARC: tells providers what to do with email that fails those checks, and sends you reports about it.
- One-click unsubscribe in the email header, as Gmail and Yahoo expect from bulk senders.
- List hygiene: removing bounced addresses and long-inactive contacts so your sending reputation stays healthy.
- Warm-up for new domains: increasing sending volume gradually instead of mailing your whole list on day one.
- Spam complaint monitoring: watching complaint rates and fixing the cause if they creep up.
The automations worth setting up first
Automated emails are written once and then send themselves when someone takes an action. These are the ones we usually build first.
Welcome series
Two to four emails that go out after someone joins your list. They introduce your business, set expectations for how often you'll email and point people to your most popular services or products.
Abandoned cart and browse follow-up
For online stores. A reminder goes out when someone leaves items in their cart, with the items pictured and a clear link back to checkout.
Post-purchase and review requests
A thank-you, a how-to or care guide, then a request for a Google review once the customer has had time to use what they bought. Reviews feed straight into your local search visibility (see Local SEO).
Win-back and re-engagement
Contacts who haven't opened in a while get a short series asking if they still want to hear from you. Those who don't respond are removed, which keeps your list healthy and your costs down.
Industries we work with
E-commerce
Abandoned cart emails, post-purchase flows, product launches and seasonal sales, connected to your store so you can see revenue per email.
Dental and health clinics
Appointment reminders, recall emails and clinic news, written to follow CASL and handled with care for patient privacy.
Read more about Dental and health clinicsPhysiotherapy and chiropractic
Follow-ups after a first visit, home exercise reminders and rebooking emails that help patients finish their treatment plan.
Read more about Physiotherapy and chiropracticHome services
Seasonal maintenance reminders for furnaces, air conditioners, roofs and lawns, plus review requests after each job.
Read more about Home servicesLaw firms and professional services
Newsletters that keep you top of mind and nurture emails that follow up on consultation requests.
Read more about Law firms and professional servicesSaaS and B2B
Onboarding sequences, trial follow-ups and emails that bring inactive users back.
Read more about SaaS and B2BServices that work well with email
Social media marketing
Social brings new people to your sign-up forms. Email keeps them coming back.
Read more about Social media marketingWebsite design and development
Sign-up forms and landing pages are part of the website. We build them to convert.
Read more about Website design and developmentMeta ads
Lead ads on Facebook and Instagram can feed new subscribers straight into your welcome series.
Read more about Meta adsLocal SEO
Review requests in your post-purchase emails help your Google Business Profile.
Read more about Local SEOSources
The rules and guidelines behind how we set up your email program.
- CRTC, Frequently Asked Questions about Canada's Anti-Spam Legislation (consent, identification and unsubscribe requirements)
- Google, Email sender guidelines (SPF, DKIM, DMARC and one-click unsubscribe for bulk senders)
- Yahoo, Sender best practices (authentication and unsubscribe expectations for bulk senders)
Email Essentials is $599/mo + HST for two campaigns a month, one automation, list clean-up and sign-up form setup. Email Growth is $1,099/mo + HST for four campaigns a month, up to three automations, segmentation, A/B testing and a list-growth plan. Your email platform's fees are billed separately by the provider.