How long does optimization take?

The initial clean-up and setup usually happens in the first few weeks. Improvements in Maps visibility tend to follow over the next few months, depending on competition and how many reviews you have. Ongoing posts, photos and review work keep the profile active.

What if I already have a profile?

Most businesses do. We audit what's there, fix incorrect details, pick better categories, fill in missing sections and remove duplicate listings. If you can't access your profile, we'll help you regain ownership through Google's process.

Do you manage reviews and responses?

We help you set up a simple way to ask customers for reviews and guide you on responding to them well. We never buy or fake reviews, as that breaks Google's rules and can lead to a suspension. Regular, genuine reviews are one of the strongest signals for local visibility.

Will this improve my local search rankings?

A complete, active profile is one of the biggest factors in Google Maps rankings, so it usually helps. That said, nobody can guarantee a position because Google also weighs the searcher's distance from you. We report on calls, direction requests and website clicks so you can see real impact.

Can you help with multiple locations?

Yes. Each location needs its own verified profile, and we keep details consistent across all of them. Local SEO Premium includes one location, and each extra location is $219/mo + HST.

How much does GBP optimization cost?

We don't sell GBP optimization on its own; it's included in our Local SEO plans. Local SEO Plus ($719/mo + HST) includes profile management and two posts a month, and Local SEO Premium ($999/mo + HST) includes three posts a month. Plans have a 3-month minimum, then run month to month.

What if my profile has been suspended?

Suspensions usually happen because something on the profile doesn't match Google's guidelines, such as the business name or address. We'll review the cause, fix what we can, and help you through Google's reinstatement request. Google makes the final call, so we can't guarantee reinstatement.

Do you post updates and photos for me?

Yes. Regular posts, offers and fresh photos show Google and customers that your business is active. We'll ask you for real photos of your team, work and location, which perform better than stock images.

Google Business Profile

Get found locally
with GBP
optimization

For owners whose Google Business Profile is incomplete or outranked: a profile that brings in calls, direction requests and reviews.

Get my free Local SEO audit See packages

5.0 from 5 Google reviews (opens in a new tab)Included in Local SEO, from $719/month

Foundation

How visibility turns into calls

Your profile is the bridge between search and action. When customers find you on Google Maps, they decide in seconds whether to call, visit, or move on.

Most profiles leave money on the table. Incomplete information, missing photos, and weak descriptions cost you calls every single day. A properly optimized profile captures those moments when customers are ready to act.

Packages

GBP optimisation is included in our Local SEO packages

Google Business Profile optimization is included in every Local SEO plan.

One location? Start with Plus. Several locations or a crowded market? Premium.

Local SEO Plus

For new businesses with a single location

$719/month

CAD, plus tax

3-month minimum, then month-to-month.

1 location included
15 primary local keywords
Technical SEO audit (premium)
Google Business Profile management + 2 GBP posts/month
Local citation audit + 20 local citations
15 foundational links
3 blog posts/month
Geo-grid ranking reports
Slack / email support, monthly call + report

Choose Local SEO Plus

Local SEO Premium

For growing businesses with multiple locations

$999/month

CAD, plus tax

3-month minimum, then month-to-month.

1 location included — add more at checkout
20 primary local keywords
Technical SEO audit (premium)
Google Business Profile management + 3 GBP posts/month
Local citation audit + 30 local citations
30 foundational links
4 blog posts/month
Geo-grid ranking reports per location
Slack / email support, bi-weekly call + monthly report

Choose Local SEO Premium

See everything in Local SEO

All prices in CAD, plus applicable taxes. Ad spend (where relevant) is paid directly to the platform.

Leverage

The levers that convert

These five areas drive calls, visibility, and customer action on your profile.

Posts
Keep your profile active and fresh
Regular posts signal to Google that your business is alive and engaged.
Google Business Profile posts keep your profile active
Reviews
Build trust through customer feedback
Positive reviews drive calls and conversions more than anything else.
Customer reviews on a Google Business Profile
Q&A
Questions answered before they call
Q&A removes friction and gets customers to take action faster.
Questions and answers on a Google Business Profile
Categories
Right categories, right customers
Proper categorization ensures Google shows you to the right local searches.
Choosing the right Google Business Profile categories
Offers
Promotions that drive immediate calls
Limited-time offers create urgency and push customers to contact you now.
Promotional offers on a Google Business Profile

What clients say

5.0 on Google · 5 reviews · Read our Google reviews →

“Best customer service I really appreciate and recommend people to use Vasp digital services.”
Swati Singh
Google review · Jul 2025
“We were looking for a budget-friendly SEO solution and VASP Digital delivered beyond expectations. They’re transparent, professional, and committed to helping businesses succeed online.”
Gunjan Sarda
Google review · Jul 2025

Free audit

What you get in your free Local SEO audit

See where you show up on Google Maps across your area, and why competitors outrank you.

Map Pack rankings on a geo-grid for your main service, so you can see exactly where you show up and where you don’t
Google Business Profile review: categories, services, photos, posts, Q&A
Review comparison: count, rating and response rate vs your top 3 local competitors
Citation check: name, address and phone consistency on the main directories
Location and service-area page review on your website
A prioritised fix list

Delivered as a short PDF report + a 10-minute video walkthrough, within 3 business days.

Local SEO audit report

Primary categoryGood
Reviews vs competitorsNeeds work
NAP consistencyFix first
Map Pack coverageNeeds work

Sample — your audit is based on your own site

The full list of what we manage on your profile

Google Business Profile used to be called Google My Business. The name changed, but the job didn't: it's often the first thing a customer sees. Getting it right is more than filling in fields. Here's everything we take care of.

Setup, verification and ownership

We create and verify new profiles, and recover access to existing ones when a former employee or agency still owns them. We also find and deal with duplicate listings that split your reviews and confuse Google.

Categories and services

Your primary category has a big effect on which searches you show up for. We pick it carefully, add relevant secondary categories, and list each service or product with a clear description.

Business details and attributes

Hours, holiday hours, phone, website, booking links, service areas and attributes like accessibility or online appointments. Small details, but customers and Google both rely on them.

Photos and video

We add and update photos of your work, your team, your premises and your vehicles, with clear, accurate descriptions. Real photos build trust faster than stock images.

Google Posts

We publish posts each month (2 on Local SEO Plus, 3 on Premium) for offers, updates, events and seasonal services. Active profiles give customers a reason to call now.

Review management and responses

We monitor new reviews and reply to them, including the difficult ones. We also set up review links and templates so asking for reviews becomes routine. We never buy reviews or filter out unhappy customers, both of which break Google's rules.

Common profile problems we fix

When we audit a profile, these are the issues we look for first. Most are easy to fix once you know they're there.

Missing or wrong opening hours, especially holiday hours
Business name, address or phone number that doesn't match your website or directory listings
Wrong primary category, or missing secondary categories
Services, products or menu items not listed
Few photos, old photos, or no photos of your actual work
No before-and-after photos for trades and home services
No Google Posts, or the last one is months old
Reviews left unanswered
Booking or appointment link missing or broken
No service area set for a business that travels to customers
Emergency or after-hours services not mentioned anywhere
Outdated details, such as insurance plans you no longer accept or services you've stopped offering
Class schedules, price lists or menus missing for businesses that rely on them
Duplicate listings, or an unverified profile you don't control
Common customer questions left unanswered on the profile and on your website

If a few of these sound familiar, we'll check your profile against the full list for free. Get my free Local SEO audit

How we optimize your profile

Step 1
Full profile audit
We review every section of your profile and compare it to the competitors who appear above you on the map. We also run a geo-grid scan to see where you show up across your area.
Comparing your profile with the businesses above you on the map
Step 2
Fix ownership and accuracy
We confirm you own and control the profile, remove duplicates, and correct any wrong details. This comes first because everything else depends on it.
Checking who owns the profile and that your details are right
Step 3
Categories, services and description
We set your categories, list your services and write a clear business description based on how customers search.
Choosing categories and listing your services
Step 4
Photos and visual content
We add a solid set of real photos and set a plan to keep them fresh.
Adding real photos of your work
Step 5
Reviews system
We set up review links and a simple process for asking customers, then start replying to new and existing reviews.
Asking for and replying to customer reviews
Step 6
Posts and ongoing updates
We publish posts each month and update the profile whenever your hours, services or offers change.
Monthly posts and updates to your profile
Step 7
Track and report
Monthly reports show calls, clicks, direction requests and map rankings, and what we'll change next.
Monthly report on how customers find and contact you

Storefront, service-area or both

How your profile is set up depends on where you meet customers. If people come to you, such as a clinic, shop or restaurant, your address is shown and Google ranks you largely by how close you are to the person searching. If you travel to customers, such as a plumber, cleaner or roofer, Google's guidelines say you should hide your address and set a service area instead. Some businesses do both.

Getting this wrong is a common reason a profile gets suspended or never shows up. We check that your setup follows Google's guidelines, that your service area matches where you actually work, and that your website's location pages back it up. If you have more than one location, each gets its own verified profile and its own location page.

Get my free Local SEO audit

Profile setup that fits your industry

What matters on a profile depends on what you do. We set yours up for how your customers decide.

Dentists

Booking links, accurate insurance and treatment details, and replies to patient reviews that respect privacy.

Restaurants

Menus, reservation or ordering links, food photos and hours that are right on holidays.

Contractors

A clear service area, project photos and before-and-after shots that show the quality of your work.

HVAC

Emergency service details, seasonal posts and a service area that matches where you actually go.

Physiotherapy

Services, booking links and practitioner details so new patients can book without calling.

Law firms

Practice-area categories, office details and a professional approach to client reviews.

View all industries

Why businesses in London, Ontario trust us with their profile

We start with a full audit

We don't just tidy up a few fields. Every engagement begins with a complete review of your profile and your local competitors.

Research, not guesswork

Category, service and post choices are based on what's working for the businesses that outrank you in your area.

We know local search here

We've been based in London, Ontario since 2019 and work with businesses across Southwestern Ontario and the GTA.

Part of a bigger plan

Your profile works best alongside your website and citations. That's why GBP management is included in every Local SEO plan rather than sold on its own.

Related services

Local SEO

The full plan that includes your profile, citations, content and reporting.

Links & Citations

Consistent listings and local links that support your map rankings.

GEO & AI Visibility

Make sure AI tools describe your business accurately.

Questions

Everything you need to know about optimizing your profile.

Book a free strategy call

It's the work of making your Google Business Profile (formerly Google My Business) as complete, accurate and appealing as possible. That includes categories, services, business hours, photos, posts, Q&A and reviews. A well-optimized profile helps you show up in Google Maps and turns more viewers into calls and visits.

Get found locally with GBP optimization